MODULE BRIEF

MODULE BRIEF:

Brief:

You are asked to work in groups of 2 on a collaborative brief. Your task will be to create 1 final styled photograph which features 4 items, reflecting your unique interpretation of the concept ‘Northern Soul’ - A celebration of. Your work will be exhibited at the end of the module. 

In your groups, you will be presenting 1 final image, showcased in a visually engaging manner, relaying the chosen concept.

Your outcome will be supported by other deliverables, including a 60 second concept film, mood boards, a creative strategy manual, promotional materials and presentations,

all effectively demonstrating your unique interpretation of the concept ‘Northern Soul’.

Context:

Fashion communication varies from accepted conventions of editorial commentary and launch to dramatic and abstract visions, taking many forms; from graphic design to moving image, and event management.

As forward thinking creatives you will need to challenge and investigate the communication of fashion concepts through the use of new media, applying innovative processes and methodologies, in order to create effective advertising campaigns, and events alike.

Module Aims:

This module will help you to develop a practical appreciation of CAD and visual skills, relevant to visual communication, layout and image manipulation in a fashion promotion context. Elements such as branding, events, styling, graphics and the creative use of digital software will help you engage in this fashion communications and promotion project that will help you demonstrate your understanding of your audience.

Learning Outcomes:

Acquire, select and interpret knowledge of the principles, theory and practice of fashion communication and visual communication methodologies that underpin fashion promotion.
Apply knowledge and understanding of fashion communication and promotion to group projects individual contributions and presentations.
Demonstrate appropriate and effective use of (CAD) software and digital media techniques and the ways in which these technologies offer fresh opportunities in the synthesis of ideas.
Demonstrate effective time management and organisation skills