GUCCI NORTHERN SOUL COLLECTION

GUCCI NORTHERN SOUL COLLECTION:

Gucci Pre-Fall 2017 Campaign: Soul Scene - The Director's Cut:

Alessandro Michele, who creative directed and styled the campaign, featured only people of colour, including: Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes
The campaign was titled "Soul Scene," the Pre-Fall 2017 campaign, and was photographed by Glen Luchford and art directed by Christopher Simmonds.
Creative directed and styled by Michele himself, the campaign was initially inspired by the exhibit 'Made You Look' which took place at the Photographer's Gallery in London and focused on black masculinity and dandyism.
Gucci's creative director highlighted England's '60s-era underground music movement called Northern Soul for the campaign, having the models party, dance and pose within the Mildmay Club in London.