FASHION COMMUNICATION LECTURE

FASHION COMMUNICATION LECTURE:

Graphic Design and Advertising:

Graphic Design is the process of visual communication and problem-solving through the use of typography, photography and illustration. 
Advertising relates to a speci c product, event orbrand, predominantley in a Graphic Design context.

- Promotional Materials; Posters, Invites.. - Branding
- Advertising Campaigns; Billboards..
- Emailers

- Editorial Design; Look Books, Magazines.. - Social Media Posts
- Websites
- Videography

Considerations:

- Brand and Aesthetic
- Target Audience
- Tone, Colour, Layout Design - Product/s to be advertised
- Concept and Narrative
- Technical Skills

Visual Merchandising & Retail Space:
The use and manipulation of attractive sales displays and retailoor plans/spaces to engage customers and boost sales activity.

- In-Store experience; clothing, products, interaction.. - Existing Retail Space
- Architecture
- Pop-up Stores

- Window Displays and Exteriors

Considerations:

- Brand and Aesthetic
- Target Audience
- Budget and Time Frame
- Available Space and Existing Space
- Purpose; Product/Range/Offer or Promotion - Customer Journey & In-Store Experience

Styling and Photography:
A stylist is someone who works closely with a photographer or creative director to create thoughtful, provoking images. Styling is about becoming a master composer of light, texture, symphony, color, space - all the elements that comprise a good image.

- Ecommerce Shots
- Magazine Editorials
- Advertising Campaigns
- Events
- Test Shoots
- Street Style/Photography

Considerations:

- Brand and Aesthetic
- Target Audience
- Budget and Time Frame
- Purpose; Product/Range/Offer or Promotion - Final Output; Magazine, Ecommerce, Social.. - Garment and Accessory Selection
- MUAH (Make-Up and Hair)
- Photoshoot Location

Events, Exhibitions and Catwalk Shows:
Events and Exhbitions usually consist of curated garments, products, artwork or photography, working to a set concept, brief or business aim. Catwalk Shows curate current or upcoming seasonal garments, reflecting the brand identity.

- In-store/pop-up Event - In-store Exhbition
- Gallery Exhbition
- Press Event
- Catwalk Shows

Considerations:
- Brand and Aesthetic
- Target Audience
- Budget and Time Frame - Purpose of the Event
- Available Space
- Garmet/Image Curation